[This Nielsen survey portrays smart phone adoption trends. I suggest it begs the question of WHY underrepresented cohorts adopt them, HOW they use them and WHAT the phone companies can do to broaden appeal. These questions are best addressed through personal interviews.] February 20, 2012 Whether or not you have
Read More →Written by eMarketer Content producers, device-makers and marketers will all see new opportunities—and challenges The devices that power our digital lives have undergone disruptive changes over the past several years. Smartphones have evolved from text-based communication tools to multimedia hubs. Ereaders and tablets have grown from cool ideas to transformative
Read More →Written by eMarketer Marketers who make the most of consumer media habits stand to benefit Changes in US media consumption habits have brands reevaluating their multichannel marketing programs. Marketers continue to combine channels with the purpose of achieving maximum reach, but as multiple digital devices become staples of US daily
Read More →Published in Quirk’s Market Research Review: February 2012, page 20 Author: Bill Abrams: President of New York research firm Housecalls Inc. Much has been written recently about online qualitative research. In particular, mobile and online methods are said to allow researchers to connect conveniently with consumers no matter
Read More →Does ‘Liking’ A Brand Drive User Loyalty? Written by eMarketer 59% of consumers have ‘liked’ a Facebook brand page in the past 6 monthsWhen it comes to Facebook “likes,” social network users are sending brand marketers mixed signals. An eVoc Insights study indicates 59% of Facebook users have “liked” a
Read More →Just the Stats: The CE View JANUARY 31, 2012 As 2012 begins, the Consumer Electronics Association (CEA) takes a look at the CE industry in the years ahead. CEA studies examine everything from CE industry growth to product ownership and purchase intentions. These studies and surveys point to what are,
Read More →Jenni Romaniuk Ehrenberg-Bass Institute, University of South Australia Have you ever felt overlooked, neglected, and ignored, even though you make an important contribution? Let me introduce you to the light buyer, someone who feels the same way. Heavy buyers are the darlings of the marketing world. Everybody loves them: They
Read More →Note from Jeffrey: In reading this story remittance companies need to not only consider the technology issue and associated expense in meeting disclosure requirements but HOW customers will react. This is exactly when Remittance firms need Bierer Research Group to speak to their customers to avoid unpleasant surprises. by JACQUELINE
Read More →Millennial women most likely to broadcast shopping decisions, recommendations Today’s US woman is expanding her “sphere of influence,” according to September 2011 research from Fleishman-Hillard, Hearst and Ipsos Mendelsohn. Through social networks and web tools, she is both contributing and seeking out purchase recommendations from friends and followers.According to the
Read More →CINCINNATI: Procter & Gamble, the FMCG giant, now partners with third parties in over 80% of its innovation activity, as part of a wide-ranging transformation of the company’s activity in this area. The owner of Tide and Pampers spends more than $2bn on research and development every year, a figure it suggests doubles
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