Website User Interface Testing
A young technology firm built a novel subscription web product. We understood it was critical that customers find the site intuitive to use. Customers were not going to watch videos and read lengthy explanations on how it worked. Working with different versions of the Web Interface from Screenshots to a working Prototype, we introduced target customers to the product and observed them as they surfed the site. The insights we derived came from the combination of observations followed by probing discussion. This process was repeated until arriving at the right presentation where customers ‘got it,’ they understood the core product benefits, found it easy to access and were ready to enroll.
QRCA is a not-for-profit association of consultants involved in the design and implementation of qualitative research — focus groups, in-depth interviews, in-context and observational research, and more.