Online Bulletin Boards also known as “asynchronous groups.”
They are conducted over a period of time rather than in real time. While sharing many of the benefits of online focus groups they also allow for participants to join in the research when it is convenient for them. And they can take more time to formulate answers, generating a richness of information and insights not always accessible in real time methodologies. Online Bulletin Boards encourage in-depth exploration of topics, on-going product or service evaluation, and brainstorming of ideas.Our Bulletin Boards are typically held as multi-day (3-5 days) sessions during which participants answer questions posted by a moderator and respond to comments posted by other participants. All of the discussion is visible to the moderator, participants, as well as client observers who can watch from a virtual back room. It is possible to embed stimuli such as photos or video for feedback. Once complete, the entire transcript in available for download in various formats.
QRCA is a not-for-profit association of consultants involved in the design and implementation of qualitative research — focus groups, in-depth interviews, in-context and observational research, and more.